From 2014 until 2024, Apple undertook a research and development effort to develop an electric and self-driving car,[1] codenamed "Project Titan".[2][3] Apple never openly discussed any of its automotive research,[4] but around 5,000 employees were reported to be working on the project as of 2018.[update][5] In May 2018, Apple reportedly partnered with Volkswagen to produce an autonomous employee shuttle van based on the T6 Transporter commercial vehicle platform.[6] In August 2018, the BBC reported that Apple had 66 road-registered driverless cars, with 111 drivers registered to operate those cars.[7] In 2020, it was believed that Apple was still working on self-driving related hardware, software and service as a potential product, instead of actual Apple-branded cars.[8] In December 2020, Reuters reported that Apple was planning on a possible launch date of 2024,[9] but analyst Ming-Chi Kuo claimed it would not be launched before 2025 and might not be launched until 2028 or later.[10]
In February 2024, Apple executives canceled their plans to release the autonomous electric vehicle, instead shifting resources on the project to the company's generative artificial intelligence efforts.[11][12] The project had reportedly cost the company over $1 billion per year, with other parts of Apple collaborating and costing hundreds of millions of dollars in additional spend. Additionally, over 600 employees were laid off due to the cancellation of the project.[13]
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