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| Product type | Brandy |
|---|---|
| Owner | Pernod Ricard |
| Country | Armenia |
| Introduced | 1877 |
| Previous owners | Yerevan Brandy Company |
| Website | ybc |
Ararat (stylized as ArArAt) is a brand of Armenian brandy produced 10 years before the Yerevan Brandy Company was established (1877).[1][2] It is made from white grapes and spring water, according to a traditional method. The brand's "ordinary brandies" are aged between 3 and 6 years. Its "aged brandies" are between 10 and 30 years old.
Ararat brandy is primarily sold in countries of the former USSR, chief among them Russia, Georgia, Ukraine and Belarus. In the Russian-speaking countries of the former Soviet Union, the Armenian brandy is marketed as cognac (Russian: армянский коньяк, romanized: armjanskij konjak). In 1900, the brandy won the Grand-prix award in Paris that allowed Ararat to legally call their brandy "cognac" until it was revoked after WWII.[3][4] The term "brandy" has never really caught on in the region.[1]
- ^ a b Vladimir Gendlin (2003). "Armenia. The cognac republic". Коммерсантъ. Archived from the original on 2007-09-30. Retrieved 2007-07-28.
- ^ Prynn, Jonathan (23 March 2012). "First chance to buy brandy that Stalin served Churchill". London Evening Standard. Retrieved 6 March 2015.
Sir Winston Churchill's favourite Armenian brandy... The brandy, which was also a favourite of Agatha Christie and Frank Sinatra, has been made in the Ararat Valley since 1877.
- ^ Micallef, Joseph V. "Exploring The World Of Armenian Brandy". Forbes. Retrieved 2022-09-05.
- ^ Cigar Clan Magazine, In the Steps of Churchill, Volume I 2004 Archived December 26, 2008, at the Wayback Machine