Arash Pournouri (born 28 August 1981 in Iran), also known as Ash Pournouri, is an Iranian-Swedish record manager, record producer, songwriter and record executive. While he is best known as the former manager for Avicii, their artist-manager relationship ended in December 2016.[1] Arash is also known for co-writing the lyrics to Cazzette's song, “Beam Me Up”.[2] He owns the music label PRMD and the booking agency At Night Management.[3][4] He appeared in the documentary film Avicii: True Stories.[5]
In 2014, Pournouri was awarded as MVP (Most Valuable Person) at the Denniz Pop Awards founded by Denniz Pop.[6]
He along with Spotify founder Daniel Ek are the creators of the tech convention Symposium.[5] Pournouri studied law in high school and has also owned and ran several restaurant and bars in Norway and arranged club nights in Stockholm.[7] On 9 July 2015, he was the presenter for Sommar i P1 on Sveriges Radio.[8] He is one of the founders of Brilliant Minds.[9] In 2018, he along with Brilliant Minds arranged a conference at Grand Hotel in Stockholm where Barack Obama attended.[9] In 2019, Arash became part owner of the video platform Triller.[10]