Arena (TV platform)

Arena, legally Arena Sport Rechte und Marketing GmbH was a German media company. Its main operation was a pay television channel called Arena. It was a subsidiary of the cable operator Unitymedia. It ceased operations on 30 September 2010.

Arena was introduced in late 2005, when it was led by Parm Sadhu, and won the broadcasting rights to the Bundesliga for the years 2006 to 2009 in a DFL auction. In 2010 Unitymedia sublicensed the rights to Premiere.