&sq=&lang=&file=File:Question_book-new.svg){kind=small} | This article needs additional citations for verification. (September 2008) |
&sq=&lang=&file=File:Ariel_Logo.png){kind=logo} | |
| Product type | Laundry detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | United Kingdom |
| Introduced | 1967 |
| Related brands | Tide, Dreft and Dynamo |
| Markets | Worldwide |
| Website | http://www.ariel.co.uk/ |
Ariel is a British brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]
- ^ "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. 16 February 2023.
- ^ Kanter, James (13 April 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.
- ^ Steiro, Espen Bakke-Aas (2 May 2011). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
- ^ Reed, Stanley (1 January 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.