Ariel 3 (moped)

Ariel 3
Ariel 3
ManufacturerBSA
ClassMoped
Engine50 cc (3.1 cu in) air-cooled, two-stroke, single
BrakesDrum, front and rear
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The Ariel 3 was a tricycle moped produced by the BSA[1] factory in the UK. The Ariel 3 was a sales flop whose £2M development cost contributed significantly to the demise of BSA.

Even the Ariel 3's promotion was ill-conceived, the sales slogan being "Here it is - whatever it is!".[2] Cohn Atkinson attributes its failure to a remote management at BSA who "didn't even like bikes" and who "made the most appalling decisions" on production and marketing.[3]

  1. ^ "BSA Motorcycles - the Final Evolution - Rider's Library". 12 December 2014. Retrieved 2 February 2017.
  2. ^ "1972 Ariel 3 Moped Frame no. 007362". Bonhams. Retrieved 15 September 2018.
  3. ^ "That other Ariel two-stroke!". Retrieved 2 February 2017.