Arthur Nielsen | |
|---|---|
| Born | Arthur Charles Nielsen September 5, 1897 Chicago, Illinois |
| Died | June 1, 1980 (aged 82) Chicago, Illinois |
| Nationality | American |
| Alma mater | University of Wisconsin–Madison |
| Occupation | electrical engineer |
| Known for | Founding A.C. Nielsen Company and starting Nielsen ratings |
| Spouse | Gertrude Nielsen |
| Children | Arthur Nielsen Jr. |
Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company.