Arthur W. Page

Arthur Wilson Page (September 10, 1883 – September 5, 1960), was a vice president and director of AT&T from 1927 to 1947. He is sometimes referred to as "the father of corporate public relations" for his work at AT&T.[1][2] The company was experiencing resistance from the public to its monopolization efforts.[3] Page is said to have established a series of public relations heuristics generally referred to as "the Page Principles".[4][5]

  1. ^ Barbara Diggs-Brown (May 15, 2011). Strategic Public Relations: Audience Focused Practice, 1st ed.: An Audience-focused Approach. Cengage Learning. ISBN 978-0-534-63706-4.
  2. ^ M. Larry Litwin (2009). The Public Relations Practitioner's Playbook: A Synergized Approach to Effective Two-way Communication. AuthorHouse. p. 9. ISBN 978-1-4389-9475-8. Retrieved July 25, 2013.
  3. ^ Cite error: The named reference john was invoked but never defined (see the help page).
  4. ^ Page Principles Archived March 18, 2012, at the Wayback Machine from Arthur W. Page Society
  5. ^ In fact, they were composed by Jack Koten, Larry Foster and Ed Block, founding members of the eponymous Arthur W. Page Society, which acknowledges that the Page Principles are derived from Mr. Page's works. No words or phrases from Mr. Page's writings appear in the principles and none of the Page Principles authors worked with or for Arthur Page. It is unclear if any knew or met Mr. Page or that a bibliography or notes survive.