Asana, Inc.

Asana, Inc.
FormerlySmiley Abstractions, Inc. (until July 2009)
Company typePublic
FoundedDecember 16, 2008; 15 years ago (2008-12-16)
Founders
Headquarters,
US
Key people
Dustin Moskovitz (CEO)
ServicesProcess management, Project management software, Productivity software, Team management, Work management software, Collaborative software
RevenueIncrease US$653 million (2024)
Negative increase US$−270 million (2024)
Negative increase US$−257 million (2024)
Total assetsIncrease US$962 million (2024)
Total equityDecrease US$326 million (2024)
OwnerDustin Moskovitz (51%)[1]
Number of employees
1,840 (2024)
Websiteasana.com
Footnotes / references
Financials as of January 31, 2024.[2]

Asana, Inc. (/əˈsɑːnə/ or /ˈɑːsənə/), is an American software company based in San Francisco whose flagship Asana service is a web and mobile "work management"[3] platform designed to help teams organize, track, and manage their work.[4] Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein.[5] The product launched commercially in April 2012.[6] In September 2020, the company was valued at $5.5 billion following its direct listing.[7]

  1. ^ Novet, Jordan (June 24, 2023). "Why billionaire Dustin Moskovitz keeps buying up shares of his software company Asana". CNBC.
  2. ^ "Asana, Inc. FY 2024 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 14, 2024.
  3. ^ "Gartner Glossary Work Management". gartner.com. Retrieved September 1, 2022.
  4. ^ "Understand Asana's core features". asana.com. Retrieved October 10, 2022.
  5. ^ Bercovici, Jeff (May 23, 2018). "How Asana's Founders Built a $900 Million Business on Buddhist Principles". Inc.com. Retrieved February 10, 2022.
  6. ^ Guynn, Jessica (April 24, 2012). "Asana, software start-up from Facebook vets, launches paid version". Los Angeles Times. ISSN 0458-3035. Retrieved May 18, 2018.
  7. ^ Tse, Bycrystal (October 1, 2020). "Asana valued at $5.5 billion after direct listing debut". Fortune. Retrieved January 26, 2022.