An Asian fetish is a strong sexual or romantic preference for people of Asian descent or heritage. The term usually refers to women specifically of East or Southeast Asian descent,[1][2][3][4][5] though this may also include those of South Asian descent.[5][6]
The origins of sexually "fetishizing" the people of Asia are unclear. Male Dutch colonists fetishized Southeast Asian women in colonial Indonesia, on the basis of the darker skin and hair color of the local women.[7] Similar accounts were reported in other colonised territories such as British India where it was common for English men to have Indian mistresses against a backdrop where Indian women were sexualised through, what scholars describe as, a typical colonial gaze and viewed as seductive, sensual and exotic.[5] After World War 2, Japanese women gained prominence in American beauty pageants, at a time when large numbers of Japanese war brides were entering the United States.[8]
Targets of Asian fetish report a number of harms and psychological burdens as a result of being fetishized, such as anxiety and doubt about the motivations of those who display interest and difficulty asserting their individuality while being reduced to their race and gender.[9][10][11][12][13][14][15]
The derogatory term yellow fever (not be confused with the disease) is sometimes used to describe the fetishization of East Asians and Southeast Asian men/women by non-Asians, as well as having a preference for dating or marrying men/women of East Asian and Southeast Asian origin.[4] The usage of "yellow" stems from the color terminology for race that is sometimes applied to people of East Asian descent.
While this article and the underlying research largely focuses on heterosexual males with Asian fetish (and mostly White American heterosexual males), Asian fetish can also be homosexual, directed at Asian men, and be held by people of all races who are not Asian.[16]
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