Aspire TV (Australian TV channel)

This article is about the Australian television channel. For the United States cable television network, see Aspire (TV network). For other uses, see Aspire.

Aspire TV
Logo used between 2013 and 2021
CountryAustralia
Broadcast areaRegional QLD, Southern NSW & ACT, Northern NSW, Regional VIC, Spencer Gulf SA, Broken Hill NSW, Tasmania, Darwin
NetworkSCA 10
SCA Seven
Programming
Language(s)English
Picture format576i (SDTV) 16:9
Ownership
OwnerSouthern Cross Austereo
Brand Developers
Sister channelsSCA 10
10 HD
10 Bold
10 Peach
10 Shake
SCA Nine
9HD
9Gem
9Go!
9Life
SCA Seven
7HD
7two
7mate
SBN
TVSN
Racing.com
History
Launched21 May 2013; 11 years ago (2013-05-21)
Closed31 July 2021; 3 years ago (2021-07-31)
Replaced by
Availability
Terrestrial
Freeview SC10/SC9 owned (virtual)56
Freeview SC7 owned (virtual)66/76

Aspire TV was an Australian advertorial datacasting channel launched on 21 May 2013, owned by Southern Cross Austereo and Brand Developers,[1] as a result of SCA bundling and discounting its television and radio advertising rates.[2] The channel operated a full-time format of mostly US produced paid programming and, to a lesser extent, other paid program content including religious programming. Though datacasting was intended by the Labor government of the time to broadcast telecourses and other non-commercial content, without any legislative restriction on its use, most Australian broadcasters have utilized the datacasting services for teleshopping instead. For the most part however, the general public has ignored these datacasting teleshopping channels, resulting in their swift discontinuation.

Aspire TV ceased broadcasting in Tasmania and Darwin on 29 August 2015 in order to accommodate for the launch of Racing.com;[3] and in Spencer Gulf, SA and Broken Hill, NSW via SGS/SCN on 1 July 2016.

On the same day, SCA switched its primarily affiliated Ten-affiliated stations to the Nine Network. Consequently, SCA's then new Nine-affiliates' channel listing was reshuffled to place Nine on channels 5 and 51, 9HD on channel 50, 9Gem on channel 52, 9Go! on channel 53, 9Life on channel 54, TBA on channel 55 and Aspire TV on channel 56. As a result, TVSN, which was previously broadcast on channel 54, moved to rival network WIN Television on channel 84.[4]

In Northern NSW, Aspire TV ceased broadcasting via Ten Northern NSW on 31 August 2017, due to WIN Television taking over ownership of NRN. In Southern NSW, Regional Victoria and Regional Queensland, Aspire TV ceased broadcasting on 31 July 2021 to accommodate for the launch of Sky News Regional.[5]

The logo and on-air graphics for Aspire TV were designed by Lucid Edge and Splash Agency respectively.[6][7][8]

  1. ^ Annual Report 2013 (PDF) (Report). Southern Cross Austereo. 20 September 2013. p. 6. Retrieved 31 August 2023.
  2. ^ Davidson, Darren (20 May 2013). "Southern Cross goes on discounting binge to boost market share". The Australian. Sydney: News Limited. p. 24. EBSCOhost 201305201024374920. Archived from the original on 13 April 2024. Retrieved 13 April 2024.
  3. ^ Biddington, Tom (28 August 2015). "Southern Cross TV picks up Racing.com". Racing.com. Retrieved 1 September 2023.
  4. ^ Joyce, James (25 June 2016). "WIN and Southern Cross: What Canberra viewers need to know about big TV switch". The Canberra Times. Canberra: Fairfax Media. p. 14. ProQuest 1799362322. Archived from the original on 10 February 2019. Retrieved 1 September 2023. Lifestyle and reality TV channel 9Life will be off-air from the July 1 switch-over until "mid-August" when it re-appears on 54. Shopping channel Aspire is on 56.
  5. ^ Perry, Kevin (1 July 2021). "Regional TV viewers left wondering what has happened to 9LIFE?". TV Blackbox. Retrieved 1 September 2023.
  6. ^ "Aspire TV". Lucid Edge. Retrieved 19 February 2023.
  7. ^ Aspire TV 30s PROMO (Television promotion). Lucid Edge. 7 February 2014. Retrieved 13 April 2024 – via Vimeo.
  8. ^ "Branding and ID for new TV channel". Splash Agency. 2013. Retrieved 1 September 2023.