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Association Football club names are a part of the sport's culture, reflecting century-old traditions. Club names may reflect the geographical, cultural, religious or political affiliations – or simply be the brand name of a club's primary sponsor. Because of the British origin of the modern game and the prevalence of the English language, many clubs, even outside Europe, have their names written in English.
In Europe, most clubs are named after their towns or cities (e.g. "Deportivo de La Coruña", "Liverpool F.C.", "Hamburger SV"). In South America, clubs are more likely to have names that do not bear the city's name.