Company type | Subsidiary |
---|---|
Industry | |
Founded | 1 June 1996 |
Founder | Ananda Krishnan |
Headquarters | All Asia Broadcast Centre (AABC), Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur, Malaysia |
Area served | Nationwide |
Key people |
|
Products | OTT Streaming Direct broadcast satellite Internet Service Provider |
Revenue | RM5.613 million (Q1 2017)[citation needed] |
RM777.71 million (2014)[1] | |
RM447.95 million (2014)[1] | |
Parent | Astro Malaysia Holdings Berhad |
Website | www |
All-Asian Satellite Television and Radio Operator, doing business as Astro (stylized in lowercase title), is a Malaysian satellite television, streaming television and IPTV provider. Astro is a wholly-owned subsidiary of Astro Malaysia Holdings Berhad and is operated by MEASAT Broadcast Network Systems Sdn. Bhd. It operates from the All Asia Broadcast Centre (AABC) in Kuala Lumpur and MEASAT in Cyberjaya.
It forms part of the mass media duopoly in the country alongside Media Prima.[2] Astro launched the high-definition platform Astro B.yond in 2009.[3] The IPTV platform Astro IPTV in 2011, with the latter targeted at consumers who were unable to receive the company's satellite services.[4] And the new the ultra high-definition (UHD) platform Astro Ultra in end of 2019 well the future full high-definition (FHD) platform (replacement of Astro B.yond in future) is Astro Ulti in mid of 2021.
Astro formerly operated in Indonesia from 2006 to 2008, under the Astro Nusantara brand and also in Brunei from 2000 to 2022 under the Kristal-Astro brand. The Indonesian operations were operated by PT Direct Vision,[5] while the Bruneian operations were operated by Kristal Sdn. Bhd. In 2016, the company was recorded as achieving 71% household penetration in Malaysia.[6] It was granted an exclusive license as the sole pay-television provider by the Malaysian federal government until 2017.[7]
There are two relatively large integrated media investment groups that carry out commercial broadcasting, i.e. Media Prima Berhad (MPB) and ASTRO All Asia Networks Plc (ASTRO). Both media groups compete for a relatively small but growing domestic market and both have ventured into the international market for broadcasting and entertainment.