 | |
| Company type | Private |
|---|---|
| Industry | Male nude photography |
| Founded | Los Angeles (1945) |
| Headquarters | El Cerrito, California, US |
| Products | Homoerotic photography, Films and Publications |
The Athletic Model Guild, or AMG, was a physique photography studio founded by Bob Mizer in December 1945. During those post-war years, United States censorship laws allowed women, but not men, to appear in various states of undress in what were referred to as "art photographs". Mizer began his business by taking pictures of men that he knew. His subjects would often pose for pictures which illustrated fitness tips and the like, but were also viewed as homoerotic material.