| "Attention" | ||||
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| Single by NewJeans | ||||
| from the EP New Jeans | ||||
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| Released | July 22, 2022 | |||
| Genre | ||||
| Length | 3:00 | |||
| Label | ADOR | |||
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| Producer(s) | 250 | |||
| NewJeans singles chronology | ||||
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| Music video | ||||
| "Attention" on YouTube | ||||
"Attention" is the debut single by the South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, and the track was released for download and streaming as part of their self-titled debut EP in August 2022. Written and composed by 250, Duckbay, Gigi, and the group member Danielle, "Attention" is a pop and R&B track with elements of late-1990s and early-2000s music, and it incorporates dynamic key changes between the major and minor chords. Its lyrics are about the sensations of young infatuation.
Music critics generally praised the catchy production of "Attention". The single appeared on lists of the best songs of 2022, including those by Billboard, IZM, Music Y, NME, and Teen Vogue. Commercially, "Attention" peaked atop the South Koean Circle Digital Chart, reached number 54 on the Billboard Global 200, and charted in Argentina, New Zealand, Singapore, Taiwan, and Vietnam. The single received certifications in Japan and South Korea.