Audit Bureau of Circulations (UK)

Audit Bureau of Circulations
Founded14 October 1931
FounderISBA (Society of British Advertisers)
FocusNewspaper and magazine circulation
Websitewww.abc.org.uk

The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards (such as those set by JICWEBS[1]).

Established in 1931 by the Society of British Advertisers (an organisation which later became ISBA[2]), ABC is a founder member of the International Federation of ABCs[3] and was the first UK Joint Industry Currency (JIC) for the media industry. JICs are owned by the industry to provide transparent and independent audience measurement for each medium.[4]

In May 2020, the board of the ABC voted to allow national newspaper publishers the option to 'opt out' of reporting their circulation figures publicly.[5]

  1. ^ "JICWEBS Certification". JICWEBS. 26 September 2017. Archived from the original on 8 March 2018. Retrieved 8 March 2018.
  2. ^ "About Us". ISBA. Retrieved 8 March 2018.
  3. ^ "About Us". IFABC. Retrieved 8 March 2018.
  4. ^ "A Matter of Fact". IPA. 1 October 2018. Retrieved 6 August 2024.
  5. ^ "ABC introduces new reporting options for newsbrands". ABC (Press release). 21 May 2020. Retrieved 6 August 2024.