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Company type | Private (1950–69) Subsidiary (1969–80) |
---|---|
Industry | Entertainment |
Founded | 1950 |
Founder | Joseph E. Giammarino |
Defunct | 1980 |
Fate | Sold to private investors in 1969, then other owners, becoming a brand |
Headquarters | Brooklyn, New York United States |
Products | Scale model cars, airplanes, action figures, slot cars |
Brands | AFX |
The Aurora Plastics Corporation was an American toy and hobby manufacturing company. It is known primarily for its production of plastic scale models of cars, airplanes, and TV and movie figures in the 1960s. Its principal competition in modeling were various other plastic modeling firms like Revell and Monogram.
Established in 1950, the company was first sold in 1969, being then acquired by other firms until then-parent company Dunbee-Combex-Marx ceased operations in 1980. Since then, the Giammarino family have tried to reintroduce the Aurora brand, but their attempts never carried out.