The Australian Measles Control Campaign was initiated in August 1998 as part of the World Health Organization's global measles eradication program, and in response to major epidemics in Australia throughout 1994/95, together with a report predicting another impending measles epidemic in Australia. The campaign vaccinated 1.78 million children, making it the largest national vaccination campaign conducted in Australia since the introduction of poliomyelitis vaccination in 1956.[citation needed]
The campaign was promoted using the slogan "Let's Work Together to Beat Measles".[1]