 | This article possibly contains original research. (September 2017) |
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| Product type | Men's grooming products |
|---|---|
| Owner | Unilever |
| Country | France |
| Introduced | 6 June 1983 |
| Markets | Worldwide |
| Website | www www |
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.[1][2]
- ^ Van Den Bergh, Joeri; Behrer, Mattias (2011). How Cool Brands Stay Hot: Branding to Generation. Kogan Page Publishers. pp. 130–131. ISBN 9780749462512.
- ^ "About Axe and Lynx on the Unilever website". Archived from the original on 2 January 2018. Retrieved 1 January 2018.