Axe Apollo sub-orbital spaceflights

Axe Apollo space campaign

Above: Logo of the Axe Apollo Space Academy
Below: Axe Apollo Space Academy candidate astronauts with Buzz Aldrin
Program overview
OrganizationUnilever
Space Expedition Curaçao
PurposeSpace tourism
StatusAbandoned
Program history
Duration2014 or 2015 (planned)
First crewed flightNone
(23 planned)
Launch site(s)Curaçao
Vehicle information
Crewed vehicle(s)XCOR Lynx
Crew capacity2
Launch vehicle(s)XCOR Lynx (spacecraft is a horizontal takeoff, horizontal landing vehicle)

The Axe Apollo space campaign was a private space venture which planned to provide sub-orbital spaceflight for 23 people on board the Lynx, a spacecraft still in development at the time of the launch of the venture. It was initiated as part of a marketing campaign by advertising firm Bartle Bogle Hegarty (BBH) London to promote the Axe Apollo line of the men's deodorant brand Axe.

If the venture pushed through it would have accomplish milestones; such as the first spaceflight of nationals from Egypt, Norway, Philippines, and Thailand, as well as the first spaceflight by a Black South African.

However the plan of Unilever to send people to space did not push through due to XCOR Aerospace, the developer of the Lynx going bankrupt in 2017.