Aza Fashions

Aza Fashions is a multi-designer omnichannel retail chain that sells luxury apparel, kidswear, jewellery, accessories, and home décor products, in India and globally. Established by Dr. Alka Nishar [1] in 2005, the brand showcases collections for women and men by Indian fashion designers.

Some of the designers showcased by Aza include Anamika Khanna, Varun Bahl, Sabyasachi, Tarun Tahiliani, Anita Dongre, Monisha Jaising, Rahul Mishra [2], Neeta Lulla, Gaurav Gupta, Rohit Bal, Masaba, Mac Duggal [3], Seema Gujral and Anushree Reddy. The brand has nine luxury stores located across Mumbai, Delhi, Hyderabad, Kolkata, and Ahmedabad in India[4],and an online shopping platform – azafashions.com – led by Dr. Alka Nishar's daughter, Devangi Parekh [1][5].

The womens wear collection at Aza stores and the online shopping platform comprises of anarkalis, lehengas, sarees[6], kurta sets, gowns, dresses [7], pants, tunics, tops and more. The menswear range includes sherwanis, kurta sets, shirts, Nehru jacket & sets, bandhgalas and trousers. The brand also offers statement accessories (footwear, clutches, potlis, handbags, hairbands, stoles and scarves, and masks) and jewellery (contemporary and traditional) pieces.

  1. ^ a b "A Fashionable Entrepreneur". www.magzter.com. Retrieved 2024-08-16.
  2. ^ Sachdeva, Sujata (2014-11-20). "Rahul Mishra's merino wool collection debuts at Aza". FashionUnited. Retrieved 2024-08-16.
  3. ^ www.ETRetail.com. "American luxury designer brand Mac Duggal forays into India; eyes Rs 500 crore revenue in next 5 years - ET Retail". ETRetail.com. Retrieved 2024-08-16.
  4. ^ "AZA Fashions Unveils its Grandeur Store in Ahmedabad". Business Standard.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Mendonca, Jochelle (2016-08-30). "With ex-Zovi business head as CEO, AzaFashions looks to expand in US". The Economic Times. ISSN 0013-0389. Retrieved 2024-08-16.
  6. ^ "Aza Fashions Spotlights the Talent of India's Ateliers, Offering the Best of Indian Ethnic Wear to the Global Stage". markets.businessinsider.com. Retrieved 2024-08-16.
  7. ^ boldoutline, BO (2018-06-11). "AZA's New Holiday Collection Will Give You Serious Vacation Goals". Bold Outline : India's leading Online Lifestyle, Fashion & Travel Magazine. Retrieved 2024-08-16.