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| Company type | Joint venture | ||||||
|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||
| Founded | 27 March 2003 | ||||||
| Headquarters | , China | ||||||
Area served | China | ||||||
Key people | Jochen Goller (Chief Executive Officer and President) Lei Xiaoyang (Chief Financial Officer and Senior Deputy President)[1] | ||||||
| Products | Automobiles | ||||||
| Owners |
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Number of employees | ~3,900 | ||||||
| Divisions | Zinoro | ||||||
| Chinese name | |||||||
| Simplified Chinese | 华晨宝马汽车有限公司 | ||||||
| Traditional Chinese | 華晨寶馬汽車有限公司 | ||||||
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| Website | www.bmw-brilliance.cn | ||||||
BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW (as majority holder) and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1 (E84), is the first product of BMW Brilliance's new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.
- ^ "Company Overview of BMW Brilliance Automotive Ltd". Bloomberg Businessweek. Archived from the original on 18 January 2013. Retrieved 7 October 2012.