B movies (exploitation boom)

The 1960s and 1970s marked the rise of exploitation-style independent B movies; films which were mostly made without the support of Hollywood's major film studios. As censorship pressures lifted in the early 1960s, the low-budget end of the American motion picture industry increasingly incorporated the sort of sexual and violent elements long associated with so-called ‘exploitation’ films. The demise of the Motion Picture Production Code in 1968[1] and coupled with the success of the film Easy Rider the following year fueled the trend throughout the subsequent decade. The success of the B-studio exploitation movement had a significant effect on the strategies of the major studios during the 1970s.[citation needed]