Baba Shiv

Baba Shiv
Alma mater
  • PhD, Duke Univ., 1996
  • MBA, Indian Inst. of Mgmt, Ahmedabad 1988
  • BE College of Eng, Guindy, Chennai, 1983
Scientific career
FieldsStudies in emotional brain, decision-making and motivation
InstitutionsProfessor of Marketing at the Stanford Graduate School of Business

Baba Shiv grew up in India and is an American marketing professor and an expert in the area of neuroeconomics. He is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of Business, Stanford University. His work has been featured in The Tonight Show with Jay Leno, CNN, Fox Business, Financial Times, The New York Times and The Wall Street Journal.[1][2] Shiv received his PhD from Duke University.

Professor Shiv researches how decision making and economic behavior are effected by neural structures and how brains create creativity. His public speaking events and extensive library of published research have been highly influential in the general understanding of the brain functions of creativity and motivation.

In 2010, Shiv won the American Marketing Association William F. O'Dell Award, which "recognizes the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice."[3] He won the award for his article "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For[4]"

  1. ^ "How Do We Decide? Inside the 'Frinky' Science of the Mind". Archived from the original on 2014-03-07.
  2. ^ "Impact of Giving". Stanford Graduate School of Business. Retrieved 2021-05-21.
  3. ^ "Awards and Scholarships". American Marketing Association. Retrieved 2021-05-21.
  4. ^ Shiv, Baba; Carmon, Ziv; Ariely, Dan (2005). "Placebo Effects of Marketing Actions: Consumers May Get What They Pay for". Journal of Marketing Research. 42 (4): 383–393. CiteSeerX 10.1.1.156.6541. doi:10.1509/jmkr.2005.42.4.383. S2CID 14170707.