Baisikeli Ugunduzi is a for-profit social business that specializes in bicycle components for the Sub-Saharan African market.[1][2][3] Baisikeli Ugunduzi means innovative or modern bicycles in Swahili.[4] It was founded in the winter of 2011 by Ben Mitchell, whom holds a MS in mechanical engineering as is currently seeking his PhD at Michigan Technological University[5] and John Gershenson, a professor of mechanical engineering at MTU.[2][6] Baisikeli Ugunduzi is headquartered in Kitale, Kenya, Africa. It is considered a for-profit social venture,[by whom?] where it develops human-centered products, which seeks to raise the income of boda boda, who rely on the bicycle as a means of livelihood.[4][7]