Course | Snack |
---|---|
Place of origin | Israel |
Created by | Osem |
Main ingredients | Peanuts, maize, Sunflower oil, salt |
Variations | Sweet Bamba, Nougat-filled Bamba, Halva-filled Bamba |
544 kcal (2278 kJ) | |
Bamba (Hebrew: במבה) is a snack made of peanut-butter-flavored puffed maize manufactured by the Osem corporation in Kiryat Gat, Israel. Bamba is one of the leading snack foods produced and sold in Israel. It was introduced in 1964.[1] Bamba makes up 25% of the Israeli snack market.[2]
Similar products from other domestic manufacturers include "Parpar" (Literally "Butterfly", Telma, since 2000 a subsidiary of Unilever), "Shush" (Strauss-Elite), and "Smoki" (Štark). Osem named the snack "Bamba" because it sounded like baby talk.[3]
Despite the apparent popularity of Bisli, the bite-sized nosh comes in decidedly second to Israel's other national pastime, Bamba, in the hierarchy of snack foods – capturing just 15% of the snack market in comparison to Bamba's 25%.