"Bang!" | ||||
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Single by Anitta | ||||
from the album Bang! | ||||
Language | Portuguese | |||
Released | October 9, 2015 | |||
Recorded | 2014; U.M. Music Studios (Rio de Janeiro, Brazil) | |||
Genre | ||||
Length | 3:10 | |||
Label | Warner Music | |||
Songwriter(s) |
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Producer(s) |
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Anitta singles chronology | ||||
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Music video | ||||
"Bang" on YouTube |
"Bang!" is a song by Brazilian pop singer Anitta, from her third studio album of the same name (2015).[1] It was written by the singer along with Umberto Tavares and Jefferson Junior. The producer Mãozinha was credited as co-producer.[2] The song was released on 9 October 2015, serving as the second single from the album.[3] The song has received over 416 million views on YouTube.[4]
Upon release the song received mixed reviews from music critics, who praised its sound, but criticized the lyrics for being "weak". It managed to reach top ten on Billboard Hot 100 Airplay Brazil, and also managed to stand out in Brazil's regional charts, such as Fortaleza, Recife, Rio de Janeiro, São Paulo and Vitória. According to Anitta, "Bang" brings a "step by step" of how one should do to be in the same tune as another, also commenting that this can be sung for any type of audience, being, for this, a "singing of victory".[5] A song about some kind of partnership, it's derived from the pop and trap genres, with electronic and funk influences from the 1970s.[6]
The corresponding music video was directed by Bruno Ilogti, directed by Giovanni Bianco, with more than 50 professionals involved in the production. The intention was that the video would show a message of "strength, self-esteem, and at the same time a new step in [Anitta's] career."
A campaign was announced on Twitter, in which fans could earn the chance to attend the premiere party of the video. To achieve that, they should use a hashtag with the name of the song and the state the lived in. A controversy occurred during the promotion, when Cid, owner of famous Brazilian comedy website Não Salvo, told his followers to mention the state of Acre.[7]
The song is featured on the music game Just Dance 2017.