Bare Necessities (company)

Bare Necessities
IndustryApparel
FoundedAvanel, New Jersey, U.S.
FounderNoah Wrubel & Bill Richardson
Headquarters
Area served
United States, Puerto Rico, Guam, US Virgin Islands
Key people
Noah Wrubel
(CEO of Bare Necessities)
Productslingerie, swimwear, loungewear
Revenue$66 million
Number of employees
200+
ParentDelta Galil Industries (2020-current)
Websitewww.barenecessities.com

Bare Necessities is an American lingerie, swimwear, and loungewear online retailer which was established in 1998 in Avenel, New Jersey. The company claims to be the second largest online retailer in the industry next to Victoria's Secret with over $66 million in revenues.[1][2]

In October 2018, Walmart acquired Bare Necessities, as part of its e-commerce strategy.[3] In 2020, Walmart sold the company to Delta Galil Industries.[4]

  1. ^ "Bare Necessities Launches Plus Size Lingerie Website" (Press release). Edison, N.J.: Bare Necessities. 10 February 2012. Retrieved 2013-12-31.
  2. ^ Johnson, Mary (23 October 2013). "Underwear Overachievers: The men behind one of the nation's largest online bra retailers". NJBIZ: 1. Archived from the original on 18 October 2014. Retrieved 31 December 2013.
  3. ^ "Walmart acquires online lingerie retailer Bare Necessities". CNBC. 12 October 2018. Retrieved 12 October 2018.
  4. ^ www.bizjournals.com https://www.bizjournals.com/bizwomen/news/latest-news/2020/08/walmart-sells-intimates-site-to-israeli-company.html?page=all. Retrieved 2022-05-11. {{cite web}}: Missing or empty |title= (help)