| Battlefield Heroes | |
|---|---|
 | |
| Developer(s) |
|
| Publisher(s) | Electronic Arts |
| Series | Battlefield |
| Platform(s) | Windows |
| Release | June 25, 2009 |
| Genre(s) | Third-person shooter |
| Mode(s) | Multiplayer |
Battlefield Heroes was a 2009 third-person shooter video game initially developed by DICE, further developed by Easy Studios, and published by Electronic Arts for Windows. A free-to-play spinoff of the Battlefield series, Battlefield Heroes was designed to be less demanding on computer specifications than the previous games in the series. This change was made to increase the player base,[1] as well as to match players of similar skill levels together for fairer play.[2]
Heroes was the first Battlefield game to be made under Electronic Arts' "Play 4 Free" model, which saw the game released for free with revenue generated from advertising and micropayments.[3] Advertisements appeared on the website and in game screens, although no ads appeared while playing. Micropayments could be made for additional items to customize the appearance of a player's avatar or to buy stronger weapons.[1] Play 4 Free Funds (formerly known as Battlefunds) were purchasable in-game via real-world money and used for acquiring rate boosts to experience points and other items.
Battlefield Heroes received mixed to positive reviews and went offline on 14 July 2015, alongside fellow EA free-to-play titles Battlefield Play4Free, Need for Speed: World, and FIFA World.[4]
- ^ a b "EA pushes ad-backed video games". BBC. 21 January 2008. Archived from the original on 24 January 2008. Retrieved 22 January 2008.
- ^ "Battlefield Heroes Leads The Way For EA's New 'Play 4 Free' Business Model". EA Digital Illusions CE. 21 January 2008. Archived from the original on 22 January 2008. Retrieved 24 January 2008.
- ^ Schiesel, Seth (21 January 2008). "The Video Game May Be Free, but to Be a Winner Can Cost Money". The New York Times. Archived from the original on 3 April 2011. Retrieved 21 January 2008.
- ^ Arts, Electronic (14 April 2015). "Update on a Few of Our Free-to-Play PC Games". Electronic Arts Inc. Archived from the original on 8 January 2020. Retrieved 8 January 2020.