Be Brave Like Ukraine

Be Brave Like Ukraine
Produced byBanda Agency
Country Ukraine
Websitehttps://brave.ua

Be Brave Like Ukraine (Ukrainian: Будь сміливим, як Україна) or Bravery (Ukrainian: Сміливість) is a communication campaign created during the full-scale Russian invasion of Ukraine in 2022.[1] The campaign which is claimed to be part of Ukrainian propaganda[2][3] is designed to highlight the main feature of Ukrainians. It was developed by the creative agency Banda Agency together with the Office of the President of Ukraine, the Cabinet of Ministers of Ukraine, the Ministry of Culture and Information Policy and the Ministry of Digital Transformation.[4] The campaign uses the typeface KTF Jermilov, a modular display font following the typographical practice of Kharkiv avant-garde artist and designer Vasyl Yermylov.[5]

  1. ^ Ihor Berezhanskyi (2022-04-19). "Be brave like Ukraine: світ заполонили білборди з рекламою сміливості українців". tsn.ua. Television Service of News.
  2. ^ Kaneva, Nadia (19 August 2022). "With 'bravery' as its new brand, Ukraine is turning advertising into a weapon of war". The Conversation. Retrieved 2022-10-31.
  3. ^ Capone, Danilo (2022-04-15). "'Be brave like Ukraine', Hoara Borselli: "La propaganda dell'Ucraina che spinge a continuare la guerra"". Il Riformista (in Italian). Retrieved 2022-10-31.
  4. ^ Ihor Panchenko (2022-04-09). "Сміливість — бренд України. Banda, Мінцифри та Офіс Президента запустили міжнародну рекламну кампанію України". vctr.media. Vector.
  5. ^ "KTF01: Jermilov • Kyiv Type Foundry". kyivtypefoundry.com. Retrieved 2024-02-16.