A beauty pageant is a competition in which the contestants are judged and ranked based on various physical and mental attributes. Per its name, beauty pageants traditionally focus on judging the contestants' physical attractiveness, sometimes solely so, but most modern beauty pageants have since expanded to also judge contestants based on "inner beauty"—their individual traits and characteristics, including personality, intelligence, aptitude, moral character, and charity. Though typically perceived as a female-oriented competition, male beauty pageants also exist, as do child beauty pageants for youth.
The term "beauty pageant" refers originally to the Big Four beauty pageants: Miss Universe, Miss World, Miss International, and Miss Earth.[1][2][3] Hundreds and thousands of beauty contests are held annually,[4] but the Big Four are considered the most prestigious,[5] and are widely covered and broadcast by news media.[6][7][8][9][10][11] The earliest formal beauty pageants were held in the 19th century, although similar informal events date back to at least the post-classical period. Modern beauty pageants were first established in the early 20th century, with their popularity later boosted by the establishment of international pageants in the mid-20th century. Reforms of pageants in the 21st century marked a shift from primarily focusing on physical appearance to placing more weight on other characteristics.
Beauty pageants are generally multi-tiered, with local competitions feeding into the larger competitions; for example, the international pageants have hundreds or thousands of local competitions. The organizers of each pageant may determine the competition rules, including the age range of contestants. The rules may also require the contestants to be unmarried, and be virtuous, amateur, and available for promotions, besides other criteria. It may also set the clothing standards in which contestants will be judged, including such as formal wear, swimsuit, sportswear, or designer clothing. Possible awards of beauty contests include titles, tiaras, crowns, sashes, bouquets, scepters, savings bonds, scholarships, and prize money.[12] The winner of a beauty contest is generally called a beauty queen for female pageants and a beauty king for male pageants. Pageant titles are often subdivided into "Miss", "Mrs." or "Ms.", and "Teen", to clearly identify the difference between pageant divisions. The rankings of the contestants are referred to as placements.[13]