Industry | Skin care, cosmetics[1] |
---|---|
Founded | 2013 |
Founder | Gregg Renfrew |
Defunct | April 27, 2024 |
Headquarters | Santa Monica, California |
Website | beautycounter |
Beautycounter was an American direct to consumer and multi-level marketing[2][3] company that sold skin care and cosmetic products.[1] As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers.[4] In April 2021, Beautycounter was acquired by The Carlyle Group in a deal that valued the company at $1 billion. In March 2024, Carlyle wrote off its investment in the company and the company went into administration in April 2024.
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