Beijing Olympic Broadcasting

Beijing Olympic Broadcasting Co., Ltd (BOB) (Chinese: 北京奥林匹克转播有限公司; pinyin: Běijīng àolínpǐkè zhuǎnbò yǒuxiàn gōngsī) was a Chinese broadcasting consortium which produced the main international feeds for the 2008 Summer Olympics and 2008 Summer Paralympics. It was established in 2004 as a joint venture between the Beijing Organizing Committee for the Olympic Games and Olympic Broadcasting Services,[1] owned by the International Olympic Committee, in such a way as to conform to Chinese laws against direct foreign investment in Chinese television.[2]

  1. ^ Toohey, Kristine; Anthony James Veal (2007). The Olympic Games: A Social Science Perspective. CABI. p. 159. ISBN 978-0-85199-809-1.
  2. ^ Brownell, Susan (2008). Beijing's games: what the Olympics mean to China. Rowman & Littlefield. p. 186. ISBN 978-0-7425-5641-6.