Bejam

Bejam Group plc
Company typePrivate
Founded1968
Defunct1989
SuccessorIceland
HeadquartersStanmore, England,
United Kingdom
ProductsGroceries

Bejam was a British frozen food supermarket chain founded by John Apthorp in 1968, based in Stanmore, London. The business grew to become the biggest frozen food retailer and largest seller of freezers and microwaves in Britain.[1] The business was purchased by smaller rival, Iceland, in a hostile takeover in 1989.

  1. ^ Brian Kenny, Edward C Lea (1984). Bejam. University of Huddersfield.