 | |
 Ben's Original and Uncle Ben's packages | |
| Product type | Rice |
|---|---|
| Owner | Mars, Incorporated |
| Country | United States |
| Introduced | 1943 |
| Markets | Worldwide |
| Website | bensoriginal |
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s.[1] In 2020, it was rebranded as "Ben's Original" in the US.[2]
- ^ "Wake Up, Mars!". Forbes. 13 December 1999. Retrieved 2024-02-02.
- ^ Wallace, Alicia. "Uncle Ben's has a new name: Ben's Original". CNN. Retrieved October 20, 2020.