Ben Goddard | |
|---|---|
| Born | October 17, 1942 |
| Died | June 15, 2018 (aged 75) |
| Nationality | American |
| Occupation | Political consultant |
| Spouse(s) | Louise Caire Clark (m. 19??) |
| Relatives | Doran Clark (sister-in-law), Mark W. Clark (grandfather-in-law) |
Ben Goddard (October 17, 1942 – June 15, 2018) was a political consultant and founding partner of First Tuesday, Goddard Claussen, Goddard Global, and Goddard Gunster. He is widely regarded as the godfather of issue advocacy advertising and is credited with creating the genre of national issue advocacy advertising with the Harry & Louise campaign, paid for by private health insurance companies to help defeat the Clinton health care plan of 1993.[1]