Bernard Villemot

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Bernard Villemot (1911, Trouville-sur-Mer – 1989) was a French graphic artist known primarily for his iconic advertising images for Orangina,^[1] Bally Shoe,^[2] Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography,^[3] and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors.^[4]