Biedronka

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Biedronka

Exterior of a Biedronka store near Tomaszów Mazowiecki
Company type	Joint-stock company
Industry	Retail
Founded	1995; 29 years ago (1995)
Founder	Mariusz Świtalski
Headquarters	ul. Żniwna 5, Kostrzyn, Poland
Number of locations	3,283 (2022)[1]
Area served	Poland
Key people	Pedro de Castro Soares
Products	Discount store, supermarket
Revenue	€11.5 billion (2019)[1]
Parent	Jerónimo Martins
Website	biedronka.pl

Biedronka (lit: Ladybird) is a chain of supermarkets. It is the largest chain of discount shops in Poland with 3,283 stores as of 2022^[1] and 70,000 employees (2022).^[2] It is owned by the Portuguese group Jerónimo Martins. The name "Biedronka" means "ladybird", and a cartoon ladybird is the company's logo.

Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.^[3] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.

Biedronka has had a dominant position in Poland's grocery retail market for over a decade, and its main competitor in Poland is Lidl,^[4] although competition is rising in form of Kaufland and Aldi.