Big Wheel is a brand of low-riding tricycle, made mostly of plastic, with a large front wheel and shallow seat. Introduced by Louis Marx and Company in 1969 and manufactured in Girard, Pennsylvania, the Big Wheel was a very popular toy in the 1970s in the United States, partly because of its low cost and partly because consumer groups said it was a safer alternative to the traditional tricycle or bicycle[citation needed]. Its low center of gravity made it a stable tricycle for children to ride, minimizing both tip-overs and the severity of any related falls.