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Bike Week is a yearly international event, taking place in different countries throughout the world. It is typically a seven-day event that advocates bicycling for transportation.[1] The event has been steadily gaining popularity in Asian, American and European cities and countries over the past decade. Bike Week has been running in the UK since 1923.[2]
Bike Week typically takes place in the summer, and runs in the UK during the second week of June, following just after the international World Bicycle Day on June 3rd.[3] Celebrities that have taken part in the past include Fearne Cotton, Olivia Williams, and Jeremy Vine.[4]