Bird's Custard

Bird's Custard
A tin of Bird's Custard powder and prepared custard in a measuring jug
TypeCustard
Place of originUnited Kingdom
Region or stateBirmingham
Created byAlfred Bird
Main ingredientsCornflour, salt, colouring, flavouring

Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods. Custard powder and instant custard powder are the generic product names for similar and competing products. The product is a powder, based on cornflour, which thickens to form a custard-like sauce when mixed with milk and heated.