Type of site | URL shortening, bookmarks |
---|---|
Available in | English |
Owner | Spectrum Equity[1] |
Key people | Toby Gabriner[2] (CEO) |
Employees | 234 (2020)[3] |
URL | bitly |
Registration | Optional |
Launched | September 13, 2009 |
Current status | Active |
Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month,[4] for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.
In 2017, Spectrum Equity acquired a majority stake in Bitly for $64 million.[1]
From November 2023, short links cannot be created anymore by guest users, requiring users to create an account.