 | This article needs additional citations for verification. (January 2022) |
 Logo in the form of a stylised letter 'B' | |
 Erich Bitter posing with a Bitter based on an Insignia | |
| Company type | GmbH |
|---|---|
| Industry | Automotive |
| Founded | Schwelm, Germany (1971) |
| Founder | Erich Bitter |
| Headquarters | , Germany |
Area served | Europe |
| Products | Automobiles |
| Website | Bitter Automotive (in German) |
Erich Bitter Automobil GmbH (Bitter) is a premium sports-luxury automobile marque produced in Germany and later Austria. Founder Erich Bitter (1933-2023), a then retired racing driver turned automobile tuner, importer and ultimately designer began crafting his own vehicles after business ventures with Italian manufacturer Intermeccanica ended.
Bitter specialises in rebody-ing other manufacturer's vehicles and its initial production was between 1973 and 1989, selling vehicles in Europe and the United States. Thereafter, several prototypes followed with possible future low-volume production, but none arrived until the launch of the Bitter Vero in 2007.