Type | Scotch whisky |
---|---|
Manufacturer | United Spirits Ltd (USL) (Diageo) |
Country of origin | Scotland (bottled in India) |
Introduced | 1883 |
Alcohol by volume | 42.8% |
Colour | Amber[1] |
Variants |
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Related products | |
Website | unitedspirits.in/scotch-brands.aspx |
Black Dog is a brand of blended Scotch whisky produced by the Indian beverage company United Spirits Limited (USL), a subsidiary of Diageo.
The Black Dog was first blended and bottled in Scotland in 1883 by James MacKinlay but since 1992 is bottled and marketed in India.[2] The whiskies used in the blend come from Scotland.[3]
In 2013, Black Dog was reported to be the world's fastest growing Scotch whisky by volume, according to International Wine and Spirits Research (IWSR).[4]
Black Dog is bottled in Parmori District Nasik in Maharashtra,[5] by importing the undiluted spirits from Scotland, a strategy that avoids the import duties imposed on liquor imports to India that are bottled prior to import.[6][7] (Import duties may be as high as 150% for liquor bottled prior to import, but only about 30% when bottled in India.[6]).
The brand's main competitors in India outside of the United Spirits family are 100 Pipers Blended Scotch owned by Pernod Ricard and an expression from the Teachers' family, Teacher's 50, a premium 12-year-old Scotch whisky, blended and matured in Scotland but bottled in India starting August 1997 to celebrate India's 50 years of independence,[8] owned by Suntory Global Spirits.[9]
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