Black propaganda is a form of propaganda intended to create the impression that it was created by those it is supposed to discredit. Black propaganda contrasts with gray propaganda, which does not identify its source, as well as white propaganda, which does not disguise its origins at all. It is typically used to vilify or embarrass the enemy through misrepresentation.[1]
The major characteristic of black propaganda is that the audience are not aware that someone is influencing them, and do not feel that they are being pushed in a certain direction.[2] Black propaganda purports to emanate from a source other than the true source. This type of propaganda is associated with covert psychological operations.[3] Sometimes the source is concealed or credited to a false authority and spreads lies, fabrications, and deceptions. Black propaganda is the "big lie", including all types of creative deceit.[4] Black propaganda relies on the willingness of the receiver to accept the credibility of the source. If the creators or senders of the black propaganda message do not adequately understand their intended audience, the message may be misunderstood, seem suspect, or fail altogether.[4]
Governments conduct black propaganda for a few reasons. By disguising their direct involvement, a government may be more likely to succeed in convincing an otherwise unbelieving target audience. There are also diplomatic reasons behind the use of black propaganda. Black propaganda is necessary to obfuscate a government's involvement in activities that may be detrimental to its foreign policies.[5]