Blind taste test

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In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge^[1] is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products.

Blind taste tests are ideal for goods such as food or wine (see blind wine tasting) that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to:^[2]

• Track views on a product over time
• assess changes or improvements made to a product
• gauge reactions to a new product