 Paperback edition | |
| Author | Malcolm Gladwell |
|---|---|
| Language | English |
| Subject | Psychology, popular psychology |
| Genre | Non-fiction |
| Publisher | Back Bay Books, Little, Brown |
Publication date | January 11, 2005 |
| Publication place | United States |
| Media type | Print, e-book, audiobook |
| Pages | 320 p. (paperback edition) |
| ISBN | 0-316-17232-4 |
| OCLC | 55679231 |
| 153.4/4 22 | |
| LC Class | BF448 .G53 2005 |
| Preceded by | The Tipping Point, 2000 |
| Followed by | Outliers, 2008 |
Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as prejudice and stereotypes.