Bloodletting Press was launched in 2002 by Larry Roberts to publish works in the horror genre specifically for the collector's market, producing low print run limited editions intended for collectors and unique heirloom Lettered Editions for the high-end collectors. They were originally located in Modesto, California, but have since relocated to Welches, Oregon. Several of the Lettered Editions have been signed in blood and housed in metal traycases, in one example designed as a trailer complete with working interior lights. The main focus, however, of the press is the Novella Series, Novelette Series, and Chapbook Series. In recent years they have added the Steve Gerlach library, a project to publish his complete works which have been previously only available in his native Australia. Another project is the Jonathan Crowley Library which collects and keeps in print the genre work of James A. Moore. Bloodletting Press is also one of a few small presses that risks putting out new genre authors whose titles having been successful within this context go on to wider mass market publishers, such as Rage, Succulent Prey and The Rutting Season. In 2009, the Horror Writers Association awarded to Bloodletting Press its Specialty Press Award for their "outstanding design and production techniques" in publishing the "modern masters of the horror field".[1]
For a time, Bloodletting Press also distributed other small press titles via their website, and in January 2008 with Delirium Books, combined their distribution arms of their individual presses into the Horror Mall. Each press had previously published and distributed their own titles.