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| Product type | Electronic cigarette |
|---|---|
| Owner | Imperial Brands |
| Country | United States |
| Introduced | 2009 |
| Markets | Worldwide |
| Website | blu.com |
Blu is an electronic cigarette brand, produced by Fontem Ventures and owned by Imperial Brands.[1] The brand Blu sells various types of rechargeable and disposable e-cigarettes with a wide selection of flavored and unflavored liquids. Its products are available in many countries and each market offers different types of products suited to public demand and opportunities. The global headquarters of Blu is located in Amsterdam. Local offices are active around the world to service all markets which sell the brand.
- ^ Mangan, Dan (15 July 2014). "Feeling Blu? E-cig company spun off in major tobacco deal". CNBC.