This article needs to be updated.(February 2024) |
Formerly | BlueKai |
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Industry | Data Management Platform |
Founded | 2008Cupertino, California | in
Founder |
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Headquarters | Austin, Texas, United States |
Owner | Oracle Corporation |
Oracle BlueKai Data Management Platform, formerly known as BlueKai, is a cloud-based data management platform which is a part of Oracle Marketing that enables the personalization of online, offline, and mobile marketing campaigns. [1]